Amritsar, October 2025 — Every year, the month of October is observed as “Breast Cancer Awareness Month.” This month is dedicated to all the women who are battling breast cancer and to those who have bravely overcome it. The goal is to spread awareness about breast cancer, encourage women to go for regular check-ups, and emphasize that early detection can save lives.
Breast Cancer: A Growing Concern
Breast cancer remains one of the most common cancers affecting women today. According to the World Health Organization (WHO), millions of women worldwide are diagnosed with this disease every year — and the number is steadily rising in India as well.
Senior Oncologist Dr. Alka Srivastava from EMC Hospital, Amritsar, states that increasing awareness and conducting regular check-ups can significantly reduce breast cancer mortality rates.
Dr. Alka Srivastava’s Message
“Negligence is the biggest enemy of breast cancer,” says Dr. Srivastava. “If women identify early symptoms and consult a doctor immediately, the treatment can be much easier and more successful. Today’s medical technology is so advanced that early-stage breast cancer can be completely cured.”
She further explained that any lump in the breast, changes in size or shape, dimpling of the skin, or nipple discharge should not be ignored and must be examined by a specialist. Often, hesitation or fear prevents women from seeking timely medical advice — and this delay allows the disease to progress.
Awareness Is the Best Prevention
The most effective way to prevent breast cancer is through regular Breast Self-Examination (BSE) and Mammography Screening. Women above the age of 40 should undergo a breast examination at least once a year.
Adopting a healthy lifestyle, balanced diet, regular exercise, and stress management can also reduce the risk of developing breast cancer.
EMC Hospital’s Initiatives
Throughout October, EMC Hospital, Amritsar is organizing several initiatives — including free screening camps, women’s health seminars, awareness walks, and the Pink Ribbon Campaign. The hospital’s mission is to ensure that every woman in the city receives the message that “prevention is better than cure.”
Dr. Srivastava added, “Our hospital offers advanced diagnostic facilities and a team of dedicated specialists focused on accurate detection and effective treatment of breast cancer. Our aim is that no woman should lose her life due to lack of awareness or fear.”
EMC Hospital’s Commitment
A pioneer in healthcare, EMC Hospital, Amritsar has always been dedicated to promoting health awareness within the community. The hospital believes that women’s empowerment begins with health awareness. Guided by this vision, the hospital has turned Breast Cancer Awareness Month into a community-driven movement.
Final Message
Dr. Alka Srivastava concludes, “Together, we must ensure that every woman understands her body, prioritizes her health, and undergoes timely screenings — because life is precious, and early detection can save it.”
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